Eeewwwww. Forever.

[odditycollector]

I am going through the solicits in case I want to make fun of them as is my hobby, and what do I come across but this:

BLACKEST NIGHT: WHITE LANTERN 1:4 SCALE POWER BATTERY AND RING PROP REPLICA SET [image] [Solicits @ Newsarama]

From the pages of BLACKEST NIGHT!

Rings of Resurrection! Wearers of the white power ring can bring the dead back to life!

For nine consecutive months in 2011, DC Direct released a 1:4 scale light-up Power Battery and light-up Ring Prop Replica Set featuring a color from the spectrum of the hugely popular DC Comics’ epic BLACKEST NIGHT. The line of battery and ring sets concludes with white!

The White Lantern 1:4 Scale Power Battery and the White Power Ring sit in a translucent display and are removable from the stand. Both light up featuring manual on/off switches. The Power Battery measures approximately 2.875” high (minus handle) x 1.75” wide x 2.375” deep and is made of PVC/ABS. The Power Ring fits most sizes and lights up when worn. The translucent acrylic display measures approximately 1.5” high x 2” wide x 3.25” deep. The set is packaged on a 4-color blister.

On sale December 7, 2011 * Mini Prop Replica Set * $35 US

WHY THE HELL IS THIS THING STILL BEING MARKETED AS THEIR "WHITE POWER RING." I KNOW THE PROBLEM HERE HAS BEEN POINTED OUT TO THEM. SERIOUSLY, WHAT THE HELL.

Comments

[wordsatourbacks]

I can't. I can't.

[brownbetty]

How hard would it be to market it as “White Lantern Power Ring”, really?

I mean, it's not like there's a “Green Power Ring” in comics anyway.

[marag.livejournal.com]

I...

::blinks::

::blinks more::

::rereads::

Seriously? Seriously?

::headdesk to infinity::

[jarodrussell.livejournal.com]

At the risk of being super-racist, I like to combine the Black Dude Dies First (http://tvtropes.org/pmwiki/pmwiki.php/Main/BlackDudeDiesFirst) trope with the idea that "the white power ring can bring the dead back to life" and laugh and laugh and laugh, because fuck DC. Fuck'em all.

[caiusmajor.livejournal.com]

...Where are your MARKETING PEOPLE, DC? DDDDDDD:

[kimberly-t.livejournal.com]

...You know that if they were selling a "BLACK POWER RING", every white conservative pundit from Bill O'Lielly to Glenn Feck would be howling about it within 48 hours, and the head of the marketing department fired within 72 hours.
To them and to so many other people, there's no such thing as 'White Power'; that's just the status quo, and there's nothing wrong iwth it at all.

[tashiro.livejournal.com]

Me: *explains to friend*
Friend: Hey, a dead guy's the person with the white ring, right?
Me: Deadman, yes.
Friend: I guess he should be wearing the traditional ghost garb then, too?
Me: *thud*