Date: 2007-02-11 04:28 pm (UTC)
Coming from a media perspective, Wizard survives because it's the 300-pound Gorilla (Grodd). It's all the industry has, and no one else has the backing, funding, or clout to take on their advertising contracts and share of the readership. With their Wizard Entertainment backing, they can afford to do pieces like that.

Thus Wizard Magazine is basically just an organ to promote Wizard products, the products of their biggest supporters, or products sold by their store. And guess what, I bet, their store is selling?

The only challenge to Wizard is web-based news magazines, and their character isn't unimpeachable by a long shot.

All this, of course, is not just a Wizard issue but a fandom journalism issue in general; you have to balance the company promoting its own interests while still getting a story. This is where reviews come in, allowing a magazine to be critical of a product. Wizard, shock, doesn't have any.
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